It is clear that Hill Dickinson have been misinformed by ParkingEye. However, it does Hill Dickinson no credit that they have merely accepted ParkingEye's instructions without attempting any fact checking themselves.
For instance, Hill Dickinson imply that ParkingEye's letters before claim were never deficient. As ParkingEye have apologised to the courts several times that their letters before claim did not comply with Practice Directions, this is a clear case of Hill Dickinson failing to their homework properly. Frankly, it makes them look like idiots, when they write stuff like this, and they only have their clients, ParkingEye, to blame.
The following should therefore serve as a warning to current and potential clients of Hill Dickinson, as well as current and potential clients of ParkingEye.
The Prankster's reply is here.
The Parking Prankster